London Economics

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London Economics describes itself as one of Europe’s leading economic consultancies,1 which provides “high quality, independent advice to clients in both the public and private sectors on economic and financial analysis, policy development and evaluation, business strategy, and regulatory and competition policy.”2

Plain Packaging

In January 2012, London Economics published a report “The role of packaging imagery on consumer preferences for experience goods: A consumer behavioural experiment”. This work was commissioned by Philip Morris International.
London Economics also appears in the leaked PMI documents under the company’s “Submission” work stream.
For more on the documents go:
Imperial Tobacco utilised quotes from this report in its 2012 submission to the UK plain packaging consultation.3 Imperial Tobacco did not provide a full reference to the report and did not mention that the report was paid for by Philip Morris.

Imperial Tobacco submission to the UK’s plain packaging consultation 2012, p23

Click here to view the full copy of Imperial Tobacco’s submission to the UK plain packaging consultation.

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References

  1. ↑London Economics, Home Page, accessed April 2013
  2. ↑London Economics, The role of packaging imagery on consumer preferences for experience goods: A consumer behavioural experiment, January 2012, accessed April 2013
  3. ↑Imperial Tobacco, Bad for business; bad for consumers; good for criminals. Standardised packaging is unjustified, anti-competitive and anti-business A response to the UK Department of Health consultation on standardised packaging of tobacco products. 6 August 2012

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