Markus Ersmark

Markus Ersmark is a former Area Manager of the Latin and Central American Region for SMPM International, the now defunct joint venture between Swedish Match and Philip Morris International aimed at globalising snus.

Previously, as Swedish Match’s Online Sales Manager, Ersmark was acclaimed as “one of the first to embrace the snus blogger community and their members”.¹

From August 2009 to April 2010, Ersmark and a former colleague directly responded to snus users’ questions about Swedish Match products and snus use in general on an online snus user community called snusCENTRAL. Over a period of eight months, the duo responded to 31 consumer questions, started one thread themselves, and in total posted 56 messages.² In May 2011 Ersmark hosted a delegation of US and UK snus bloggers for a promotional tour in Stockholm, courtesy of Swedish Match.³

TobaccoTactics Resources

• EU Ban on Snus Sales
• Also see: Smokeless Tobacco and snus for more information about this tobacco product

Relevant Links

Swedish Match

TCRG Research

• How online sales and promotion of snus contravenes current European Union legislation, S. Peeters, A.B. Gilmore, 2013, Tobacco Control, 22:266-273 doi:10.1136/tobaccocontrol-2011-050209

For a comprehensive list of all TCRG publications, including TCRG research that evaluates the impact of public health policy, go to the Bath TCRG’s list of publications.