Benkert
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The Benkert Group was founded in Germany, and produces cigarette tipping paper. The company is headquartered in Germany and has factories in Germany, Scotland, Malaysia, and China.1
Relationship with the Tobacco Industry
Supplier
Benkert has a long history with the tobacco industry, having supplied them with tipping paper as early as the 1970s.234 In 2009, Benkert reportedly held an 18% market share in the global cigarette tipping paper market, with 85% of its revenue coming from transnational tobacco companies (TTCs).5
Corporate Social Responsibility Partner
In 2014, Benkert and its client British American Tobacco (BAT) Malaysia started a partnership under BAT’s Environment, Health and Safety (EHS) Mentoring scheme.6 As part of the scheme, BAT and Benkert work together to achieve certain standards of environmental, health and safety practices.
Lobbying Against Plain Packaging Regulations
On 17 May 2012, Benkert lodged a detailed response to the UK public consultation on plain (standardised) packaging, opposing this tobacco control measure.78
In addition to Benkert’s corporate response, Benkert’s staff submitted a petition signed by 131 people,8 claiming that:
- There was no evidence to suggest that plain packaging works
- Plain packaging facilitated counterfeiting and an increase in crime
- Cigarettes on the black market could be more harmful to smokers and more accessible to young people
- Government revenue would be reduced
- Jobs would be lost through the supply chain
No evidence was provided to support these claims.
- For evidence against these claims, see Countering Industry Arguments against Plain Packaging.
On 20 September 2012 Benkert Malaysia submitted a response to the New Zealand consultation on plain packaging, similarly arguing that “we fear that plain packaging will not produce the desired effect. Plain packaging will worsen the current situation by posing new problems which we would like to bring to your attention”.9
No evidence was provided to support these claims.
Lobbying against EU Tobacco Products Directive
Benkert actively lobbied, on its own or on behalf of the Coalition for Fine Paper Industry,10 against the 2014 Tobacco Products Directive, expressing particular concern with the plain packaging provision in the original proposal (which was later removed).11 The company’s main targets were German MEPs, including the TPD’s shadow parliamentary rapporteur for the European People’s Party (EPP), Karl-Heinz Florenz MEP, and Renate Sommer MEP.12
Unlike Florenz who strongly supported stricter tobacco control measures, Renate Sommer was receptive to tobacco industry’s arguments. Sommer unsuccessfully tried to facilitate a meeting between Benkert and the European Commission’s DG COMP (responsible for EU competition rules). On 28 June 2012, Sommer wrote to DG COMP that she shared Benkert’s concerns about the impact of plain packaging, claiming that in her constituency 400 jobs would be on the line, notably in small to medium sized enterprises.11
- See Sommer’s correspondence with DG COMP, released under Freedom of Information legislation.
Benkert also formally supported the unsuccessful 2014 legal bid to overturn the TPD, brought before the European Court of Justice by Philip Morris International and BAT.1314
TobaccoTactics Resources
- Plain Packaging in the UK
- Plain Packaging in New Zealand
- Third Party Techniques
- EU Tobacco Products Directive Revision
- Legal Challenges
- Lobby Groups
Relevant link
TCRG Research
- The revision of the 2014 European tobacco products directive: an analysis of the tobacco industry’s attempts to ‘break the health silo’, S. Peeters, H. Costa, D. Stuckler, M. McKee, A.B. Gilmore, 2016, Tobacco Control; 25:108-117
- Quantifying the influence of tobacco industry on EU governance: automated content analysis of the EU Tobacco Products Directive, H. Costa, A.B. Gilmore, S. Peeters, M. McKee, D. Stuckler, 2014, Tobacco Control; 23:473-478